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Marketing Solutions

PPC

Pay Per Click (Paid Ads)

Having a website and pristine graphics are of the utmost importance in today’s trending market and virtual economy.

SEO

Search Engine Optimization

Search Engine Optimization is a long term strategy that allows you to tap into customers who are actively looking for your service or product.  Pay Per Click advertising gives you the opportunity to target potential customers even before they begin seeking you out.

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Get accurate website design pricing for your business with our free website design cost calculator. Just select what your company needs and click “See Pricing” to get an estimate instantly. 

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Sometimes, you have the skillset to use the photo or video editing programs but you only need a template to get the job done.   We’ve included templates in our digital market place to facilitate our Do It Yourself clients.

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SEO Optimization

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We’re confident that we can drive your business to higher ranks

360 Magnetic Solutions Inc. can easily propel your business to mainstream success! We help our clients get better traffic, great leads and a whole lot of exposure to make your business known everywhere.

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SEO (Search Engine Optimization)

360 Magnetic Solutions Inc. provides an on-page and off-page optimization (through a mix of blog outreach, magazine submissions, backlink diversification, and other rank building activities). Ideal for local businesses with physical locations and for businesses who primarily do business online, compete nationally, or do not have actual physical locations. Support your client in expanding their online reach and capturing a bigger audience.


SEO Frequently Asked Questions

1. Do I Really Need SEO?

Short answer: yes, yes you do.

Why? Picture all of your website visitors as a massive pie. For the average website, 50% of that pie will come from search engines like Google.

Search engines are a discovery tool, meaning that many of these website visitors are discovering your website for the first time. As more and more people discover your website from search engines, you’ll see each other traffic channel (email, social media, etc.) increase as well. In other words, as this part of your pie gets bigger, the rest of your pie will get bigger as well.

 

2. How Does SEO Work?

Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. We’ll skip crawlability to keep things simple. Crawlability gets more into the technical side of SEO, and ain’t nobody got time for that.

Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Sticking with our pie example, authority is a measure of how big your pie is.

Everybody loves pie, so focus on making yours as big as possible.

Relevancy helps Google to understand what your website is about so it can send the right people to your website. In other words, Relevancy is all about making that 50% of your pie that comes from search engines taste better. Nobody wants a lot of bad pie, so as your pie gets bigger, it becomes more and more important to focus on relevancy.

3. How Do I Improve My Website’s Authority?

The best way to improve your website’s authority is to get other authoritative websites in your industry to link to your site.

Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how trustworthy these websites are.

Think quality over quantity here. One link from the New York Times will help your website rankings significantly more than a link from 50 brand new blogs (more on some of our favorite link building techniques here).

4. Do I Need to Hire Someone to Do SEO for Me?

Short answer: no.

Yes, we know that all of those Fiverr deals offering you 50 backlinks for $5 are tempting, but they’re not worth it. Buying links goes against Google’s policies and will destroy your search rankings if you get caught.

If Google does catch you buying backlinks, you’ll see your search rankings plummet. From there, you’ll need to remove those links to your site and submit a reconsideration request for Google to re-analyze your site.

Instead, focus on creating exceptional content and run link building campaigns focused on getting relevant bloggers to link to your content.

So what happens when I pay for ads on a website? Isn’t that the same thing?
Not exactly.

Buying links is fair game IF you buy “nofollow” links – links that don’t pass page authority. The backlinks that will most help your rankings are called “dofollow” links. Both help your search rankings. However, dofollow links are much more impactful.

How Do I Improve My Website’s Relevancy?
The short answer is to do everything that we outlined in this article about SEO audits.

Start by identifying the words and phrases that your customers are searching for online, and update your website copy to better reflect those words and phrases. If you sell pizzas, make it easy for Google to understand that your website is about pizza.

For more advanced SEO, try working with any of the following keyword research tools to identify the greatest keyword targets for your business: Ahrefs (paid), SEMRush (paid), Google’s Keyword Planner (free), and Moz (paid).

Add these words and phrases to your header tags, title tags, alternate text, inlinks, etc.

Can People Find My Site On Google Right Now?
The easiest way to test this is to go to Google and type in “site:[mydomain.com]” and see if your website pops up. For example, to check if Junto was indexed, I would type “site:junto.digital” into search engines.

common seo questions indexability

If your website doesn’t pop up after doing this search, then your site isn’t on Google right now. To fix this, add your website to Search Console and submit your sitemap after verifying your site.

Struggling to find your sitemap? Try typing “[mydomain.com]/sitemap.xml” into your browser. In most scenarios, this will pull up your sitemap, or at least redirect you to your sitemap page. If this doesn’t work, then we have a lot of work to do.

Schedule a call and we’ll help you to get started.

5. What is the ROI of SEO?

The ROI of SEO varies from one industry to the next. How valuable would it be to your business to come up as the top recommendation when your customers are searching for you?

Let’s look at an example. 320 people search for the exact phrase “event venue Denver” every month (not to mention those who search for slight variants, like “event venues Denver”).

Being the first result on Google would bring ~110 people to your website every month who were actively searching for event venues in Denver, many of whom had never heard of your brand before. Assuming 0.5% of those people booked an event venue JUST ONCE, this one search term would bring you 6-7 new customers every year.

Ready to get started? Fill out our form and we’ll tell you what you need to do to get started.

6. What Parts of SEO Should I Focus on First?

Our best advice here would be to talk to an SEO expert to get their opinion. That being said, a good general rule of thumb is to check your website’s domain authority using the Moz toolbar.

In most cases, if your site’s authority is less than 40, you should focus on the Authority side of SEO (i.e. getting more reputable websites to link to you). If your site’s authority is greater than 70, focus on the Relevancy side of SEO (setting up a proper SEO foundation).

If your site falls somewhere in the middle, then do a search for 5 of your biggest competitors, and compare your domain authority to theirs. If your domain authority is higher than theirs, then it’s probably best to focus on Relevancy. If your domain authority is lower than theirs, then it’s probably best to focus on Authority.

Struggling to decide which makes more sense for your business? Set up a call with us and we’ll point you in the right direction 🙂

8. Why advertise with pay-per-click ads?

Advertising with PPC ads offers your business several advantages in the marketplace, including:

Set a custom budget that you can change at any time
Access useful targeting options unavailable in traditional advertising
Receive insightful audience and campaign data
Respond to campaign performance in real-time to maximize performance
Show up above organic results in online searches
Outrank competitors
Accomplish various goals, from brand awareness to purchases
Reach people when they’re looking for you
Support other digital marketing initiatives, like search engine optimization (SEO)
The fact that PPC offers an ROI of 2:1 demonstrates its usefulness in your online advertising strategy. If you want to grow your business online, as well as compete with top competitors, PPC can help you accomplish those goals.

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Device Targeting

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Remarketing

Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

This is the message that needs to be relayed to your customers, colleagues and competitors. To effectively get this message across your clientele, you need enhancements on your overall business enterprise.

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 PPC (Pay Per Click) Advertising

PPC Advertising allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

PPC Frequently Asked Question

1. What is PPC advertising?

A paid online advertising strategy, pay-per-click advertising allows your business to place ads across the web. You can promote your company in search results, on websites, and even on social media platforms. PPC ads can feature text, images, and even video.
Compared to traditional advertising, pay-per-click advertising operates on a different pricing model. Instead of paying for your ad upfront, you pay when someone clicks on your ad. This payment model is why advertisers call it pay-per-click advertising.

2. What is a PPC ad network?

An ad network refers to a platform that can deliver your ads to users. Google Ads (previously known as Google AdWords) is an example of an ad network. If you want to create PPC ads, you will use an ad network, like Google Ads, Facebook, or Microsoft Advertising.

PPC network example, Microsoft Advertising

These ad networks can connect you with different audiences, as well as supply unique targeting options.

Using Microsoft Advertising, for instance, lets you promote your business across Bing and websites affiliated and approved by Microsoft Advertising. In comparison, Facebook provides you access to its massive user base.

3. What is PPC ad spend?

Ad spend, also known as advertising spend, is your ad network budget. It’s how much you’re willing to spend with ad networks, whether for the year or the month. In most cases, businesses use ad spend to refer to their monthly budget.

As an example, consider the budget of a company with a $5000 monthly ad spend:

Total monthly ad spend: $5000
Facebook ad spend: $800
Google Ads ad spend: $2500
Instagram ad spend: $800
Microsoft Advertising ad spend: $900
With PPC advertising, you can create an ad spend that fits the needs of your business and audience. Whether you want to dedicate your entire ad spend to one ad network, like Google Ads, or multiple ad networks, you have full control of your PPC ad spend.

4. Where can you advertise with PPC ads?

The most popular locations include:

Search results
Third-party websites
Social mediaFacebook PPC ad example
When advertising online, most businesses will focus on specific platforms, like:

Google
Bing
Facebook
Twitter
LinkedIn
Instagram
YouTube
If you’re creating a PPC campaign, you want to focus your efforts on the most valuable channels for your business.

For example, if your audience uses Facebook more than Twitter, you probably want to dedicate more of your advertising budget to Facebook. Researching your audience, as well as polling current customers, can help focus your PPC campaign on the platforms with the most potential.

 

5. Do people really click on online PPC ads?

Yes!

Ads that appear in search results earn more than 45% of page clicks.

Even better, people who click on ads are twice as likely to buy a product or service than an organic visitor, or someone who visits your site without clicking on an ad. With PPC ads, you can reach people looking to buy, which can make an immediate impact on your sales numbers.

Not to mention, PPC ads also deliver an average return on investment (ROI) of $2 for every $1 invested. If you’re advertising with Google Ads, that amount increases to $8. People not only click on online ads but also act on them, like by making a purchase.

6. How much does a PPC ad campaign cost?

Prices for a PPC ad campaign vary by business, industry, and strategy. The average, however, is $9000 to $10,000 per month for small-to-midsize companies. This price range includes your ad spend, as well as additional expenses, like management services from a PPC agency.

7. What factors determine my PPC costs?

With PPC, what you pay per click depends on several factors, including:

Bid: In PPC, your bid is how much you’re willing to pay for someone to click on your ad. While you may pay less than your bid (depending on the ad auction) you won’t pay more than your bid.
Targeting: Targeting, from keywords to demographics, can also influence your PPC costs. Bidding on a competitive keyword like “consumers insurance agency,” for instance, can result in higher costs because it features a higher cost-per-click (CPC).
Ad quality: Quality score also matters in pay-per-click advertising. Big brands can’t pay-to-win in PPC because ad networks, like Google Ads, look at the quality and relevance of ads. Often, high-quality ads can maintain lower costs than low-quality ads.

For the most cost-effective ads, focus on building high-quality ads with reasonable bids. Before you launch an ad campaign, think about the user experience. When people see your ads, for instance, will it make them curious enough to click, and will your landing page deliver on that curiosity?

If you’re partnering with a PPC agency, choose an agency that values your budget. Signing with an agency that doesn’t treat your budget like their own can often result in wasted ad spend, high bids, and requests for an even bigger ad spend.

8. Why advertise with pay-per-click ads?

Advertising with PPC ads offers your business several advantages in the marketplace, including:

Set a custom budget that you can change at any time
Access useful targeting options unavailable in traditional advertising
Receive insightful audience and campaign data
Respond to campaign performance in real-time to maximize performance
Show up above organic results in online searches
Outrank competitors
Accomplish various goals, from brand awareness to purchases
Reach people when they’re looking for you
Support other digital marketing initiatives, like search engine optimization (SEO)
The fact that PPC offers an ROI of 2:1 demonstrates its usefulness in your online advertising strategy. If you want to grow your business online, as well as compete with top competitors, PPC can help you accomplish those goals.

9. What businesses can (and should) advertise online?

Any business can use PPC advertising. A few examples include:

Franchises
Restaurants
HVAC companies
Insurance agencies
Ecommerce stores
Manufacturers
Dentists
Heavy equipment dealers
And more

A few searches related to your products or services can reveal if PPC is a must-have strategy for your sector. Even if you find zero ads on searches relevant to your business, that doesn’t mean PPC isn’t worth your company’s time. If anything, it reveals a massive opportunity for you to use it.

10. How does PPC advertising work?

PPC can work in a few different ways, depending on your ad network and ad type. For example, while similar, Google Ads and Microsoft Advertising use different algorithms for their ad auctions. When discussing how PPC advertising works, many refer to Google’s process.

So, if you advertise on Google, you can expect the following:

A user makes a search on a search engine like Google
Google launches the ad auction, compiling all relevant ads and their Quality Scores
The auction looks at each ad’s bid, quality, and potential impact to assign an Ad Rank
Google delivers the ads in order of highest Ad Rank to lowest Ad Rank
During the ad auction, Google also calculates your CPC with the following formula:

CPC = Ad Rank of the ad below you / Your Quality Score + $0.01

This formula is why PPC consultants, as well as agencies, focus on creating high-quality. If you build a helpful ad, you can achieve a better Quality Score, which can lead to lower costs and an improved Ad Rank.

CHECK YOUR CPC FOR FREE WITH OUR CALCULATOR!

11. How often should I check my PPC campaigns?

While more than 70% of companies haven’t checked their PPC campaigns in over a month, you want to look at your ads more often. For the best results, PPC experts recommend weekly campaign check-ins. In comparison, brand-new campaigns should receive daily monitoring.

If you want to take a proactive approach to monitoring your campaigns, but can’t, 360 Magnetic Solutions can help by:

Tracking your PPC campaign performance
Making strategic updates to your bids
Discovering new, high-opportunity keywords to target
No matter how you do it, frequent campaign monitoring will help create better campaigns.

For example, if you notice a high click-through rate (CTR) but a low conversion rate from mobile users, you may remove them from your audience. Or, you may tweak your landing page to provide a better mobile experience.

Either way, you can respond and make instant changes to improve your campaign.

12. Which payment options are available?

Credit Card or PayPal or Zelle Pay

We require 100% of the Management Fee to be paid up front and in full before we get started. 

The AdSpend will by automatically deducted from your credit card  on file with Facebook, Google, etc. as the campaign progresses.

Looking for a quality and affordable solutions for your next project?