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Bar Marketing

“I work until Beer O’Clock”

By choosing a sound marketing strategy that fits your bar situation, you can hone in on those few activities and efforts that have a significant ROI and you can perform consistently. 

Bar Marketing
Bar Marketing
Bar Marketing
Bar Marketing

Google Ads

Most local bar searchers look to Google My Business, social media, and restaurant review sites before deciding on where they want to dine.

This is why Google Ads is best used by bars for specific needs. Some of the ways that you can appear to specific restaurant searchers are:

  • Increase reservations on your website or app.
  • Highlight a special event or other entertainment options.
  • Generate demand for specific times for the day (lunch, dinner, Sunday brunch).
  • Feature items like gift cards or other merchandise
Bar Marketing
Bar Marketing
Bar Marketing
Bar Marketing

Online Reviews

Without a Google My Business, it will take a huge amount of optimizing your site to get it to rank on the first page of search results.
Google has recently rolled out an update that lets users search by using filters like ratings, hours and price.
How many customers do you think are searching bars that have below 4.0 ratings? Probably none of them.
So how can you get good reviews so that your restaurant shows up first on the map? Encourage your customers to write 5 star reviews.
You can ask via social media, emails or even in person at your bar.
Google My Business and other online listings like Yelp can help your bar gain recognition online. 

 

Bar Marketing
Bar Marketing
Bar Marketing
Bar Marketing

E-mail & Text Messages

Turn slow days into busy days with timely emails and text messages. 

In order for an email or text message campaign to work it requires 3 elements

  • Customer database

  • Personalized messaging

  • Customer incentives

You will see higher traffic in your bar because who can resist a discount or birthday gift? 

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Houston, Tx 77002

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